The customer experience is a movie of you and your business that the customer witnesses. It is a story of every interaction between your business and your customer. So how you engineer this experience in the mind of the customer determines how the customer sees you. It’s like wearing sunglasses…

YOUR CUSTOMERS DON’T CARE YOUR CUSTOMERS DON’T CARE Basically, your customers do not care. What do I mean? Your customers don’t care about what you think your product or service is worth. Today, we’ll be talking about VALUE. Your customers don’t care about any other thing other than value. They…

THE WHOLE POINT OF DOING BUSINESS Richard Branson, A great entrepreneur has this to say; “Business has to give people enriching, rewarding lives; or it’s simply not worth doing” If what you are doing does not better the life of your customer then you’re simply stealing and not running a business. The thoughts that run in…

YOUR REPUTATION IS KILLING YOUR MARKETING EFFORTS A lot of people don’t know this but, all your marketing efforts, money spent on adverts, time spent on R&Ds can be destroyed by your reputation. Here’s the deal; Customers need to attain a degree of trust in you before they can go ahead to buy your products or services…

GET YOUR CUSTOMERS TALKING ABOUT YOU Sometime towards the late ember months in 2019, I stumbled on a couple of information that has changed my views on business and how it’s be run. I decided to follow up on that information and I started digging and researching hoping to uncover more information – well, I’m not…

TWO KEYS TO MAKE OTHERS TELL OTHERS ABOUT YOU My friend Eniola runs a pastry company and recently one of her customers posted on her whatsapp status about how wonderful her wedding cake was and how awesome Nilasblend (Eniola’s pastry company) is. Someone saw this status update and asked for Eniola’s contact. I see this sort of stuff happen…