The customer experience is a movie of you and your business that the customer witnesses. It is a story of every interaction between your business and your customer.

So how you engineer this experience in the mind of the customer determines how the customer sees you.

It’s like wearing sunglasses. If I make you wear clear glasses, you’ll see the environment in its true colour. …


YOUR CUSTOMERS DON’T CARE

YOUR CUSTOMERS DON’T CARE

Basically, your customers do not care. What do I mean?

Your customers don’t care about what you think your product or service is worth. Today, we’ll be talking about VALUE.

Your customers don’t care about any other thing other than value. They don’t care what your products or services (I’ll keep on using ‘product’ to mean ‘product or service’) cost to produce or deliver, where your business or factory is located (I hear a lot of manufacturers talk about how their factory is located in the wilderness so they can be free…


THE WHOLE POINT OF DOING BUSINESS

Richard Branson, A great entrepreneur has this to say;

“Business has to give people enriching, rewarding lives; or it’s simply not worth doing”

If what you are doing does not better the life of your customer then you’re simply stealing and not running a business.

The thoughts that run in your mind daily should be how you can provide solutions to your customer, how you can increase their productivity, their worth, and their business NOT how you can take more money from them.

Money is the result of being a blessing to your customers. Value first then money.

A friend…


<a href=’https://www.freepik.com/photos/woman'>Woman photo created by asierromero — www.freepik.com</a>

YOUR REPUTATION IS KILLING YOUR MARKETING EFFORTS

A lot of people don’t know this but, all your marketing efforts, money spent on adverts, time spent on R&Ds can be destroyed by your reputation. Here’s the deal;

Customers need to attain a degree of trust in you before they can go ahead to buy your products or services, and this is why your reputation is so important. Because your reputation directly or indirectly impacts how the customer perceives you and determines his trust in you.

But why do customers actually have to trust you before buying from you?

It’s simply because people are scared of making mistakes. No…


GET YOUR CUSTOMERS TALKING ABOUT YOU

Sometime towards the late ember months in 2019, I stumbled on a couple of information that has changed my views on business and how it’s be run. I decided to follow up on that information and I started digging and researching hoping to uncover more information – well, I’m not done uncovering – but the good news is I’ve uncovered some pretty good stuffs that I believe every business owner should begin using NOW. Not tomorrow, but NOW.

I know a lot has been wrought in you up to this point and I don’t take it for granted, and all…


TWO KEYS TO MAKE OTHERS TELL OTHERS ABOUT YOU

My friend Eniola runs a pastry company and recently one of her customers posted on her whatsapp status about how wonderful her wedding cake was and how awesome Nilasblend (Eniola’s pastry company) is.

Someone saw this status update and asked for Eniola’s contact.

I see this sort of stuff happen frequently.

But the real question is what made the bride talk about Nilasblend on her status that resulted in more people knowing about Nilasblend

I’ve discovered two important keys that you have to incorporate in your business that would make your customers tell others about you and in this article…

May-Las Akorede

The Father's Son. The Mouth-to-Mouth Expert. An Expert on Word-of-Mouth Marketing Strategies for Small Business Owners. maylas.akorede@gmail.com

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